Top Brands Sponsoring Music Festivals
If you’re looking for some great music, there’s a good chance you’ll be able to find it at one of the top brands sponsoring music festivals in the U.S., like Bonnaroo, Maurices and Heineken. In fact, there are several different brands sponsoring music festivals that you might not have heard of. Here’s a quick look at a few of them.
Amex Artist Shop
American Express has been a longtime partner of the Coachella Valley Music and Arts Festival. This year, the company is offering exclusive perks for its cardholders attending the festival.
One of those perks was the Amex Artist Shop, a merchandise pop-up shop that was created in partnership with several performers at the festival. The shop was located inside the American Express Cardmember Lounge, and included items such as hoodies designed by Conan Gray and Billie Eilish.
Fans can also purchase Amex merch online, including a black zip-up hoodie designed by Billie Eilish, which sold out 15 minutes after its release. This exclusive merch was made from upcycled and deadstock apparel, and follows sustainable apparel efforts.
American Express Experiences offers fans access to presale tickets, special benefits at the event, and exclusive experiences. They have been working with several of the festival’s performers to create epic experiences for their Card Members.
For this year’s Coachella, Amex is promoting an augmented reality (AR) feature. When you open the Coachella app, you can tap the “shop” button to access a shoppable AR feature that lets you shop for exclusive festival merchandise.
Amex has been sponsoring the Coachella Valley Music and Arts Festival for the last three years. Last year, the company set up a two-story structure at the festival grounds, and hosted the Amex Lounge. On the second floor of the lounge, an air-conditioned space was reserved for Amex cardholders.
Heineken is a global brand with a strong presence in the music scene. It has partnered with some of the world’s most popular and prestigious festivals. The beer company has been experimenting with new ways to engage its fans.
For example, the brand recently launched a campaign called #LiveYourMusic, which is aimed at millennials. The campaign encourages millennials to spend time enjoying music in social settings, and also encourages them to download the Heineken app. They can then create a customized song with the app’s audio files and share it with friends through their social media accounts.
In addition to its work with Coachella, the brand has been involved in other music events. It has sponsored concerts and music festivals across England, Ireland, and France.
In July 1995, the company sponsored a four-day event at Roundhay Park in Leeds. It attracted 320,000 fans over four days, with 110,000 on Saturday. Some of the artists playing included Pulp, Alias Ron Kavana, and Seven Little Sisters.
Over the past six years, the company has hosted thirty free admission festivals. These events feature long-established singers and bands as well as a number of popular indie groups.
This year, the beer brand has expanded its sponsorship of the Ultra Music Festival. It is now the official beer sponsor of the festival. At the event, it will offer a VIP trip to the event for one lucky customer.
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Liquid IV is an electrolyte drink mix that is designed to replenish your body’s water needs. It can be used by swimmers, athletes, and anyone else who needs to increase their liquid intake.
This product is made from all natural ingredients, including organic stevia leaf extract. It also contains no artificial ingredients or tree nuts. It is dairy-free, gluten-free, and soy-free. You can even mix it with hot beverages.
One of the most unique features of Liquid IV is its use of Cellular Transport Technology. The technology speeds up the absorption of fluid into the bloodstream, resulting in a faster rehydration process.
Other than its convenience, Liquid IV is also marketed to health-conscious wellness enthusiasts. Since Liquid IV is based on the World Health Organization’s Oral Rehydration Solution, it is formulated to support the body’s ability to rehydrate itself.
Many people do not realize that a dehydrated person can cause severe consequences. Dehydration can make you feel drained, sluggish, and have headaches. It can even lead to complications such as gestational diabetes. If you have any of these conditions, you should speak with your physician before using this product.
Women’s fashion retailer Maurices has partnered with country music superstar Lauren Alaina to launch the Top of the World Tour. The tour will begin in Maryland on February 24, and continue through April. For the tour, Alaina will wear Maurices on stage, while incorporating the denim brand into her stage look.
Maurices is a well-respected fashion brand, and they have a wide fan base. They are also active in advocating for mental health. In addition to their philanthropic efforts, they serve as spokesperson for Aaron’s House, a nonprofit that supports children and families who are dealing with trauma and mental illness.
As part of the partnership, Maurices and Alaina will host a series of events highlighting local heroes in various cities. These include first responders, educators, healthcare workers and military members. Some of the events will feature celebrity stylist makeovers, and winners will receive an ultimate shopping spree.
Maurices is a leading women’s fashion brand, and they have a warm, welcoming experience in their stores. Maurices also has a strong commitment to helping women live better lives. By partnering with top stars, Maurices is helping the company reach more women across the country.
Earlier this year, Maurices announced that country star Lauren Alaina would be their new celebrity brand ambassador. She has already performed on stages with Carrie Underwood, Blake Shelton and Jason Aldean. Now, the company is set to sponsor her 2022 Top of the World tour.
Red Bull Music
Red Bull is one of the largest brands sponsoring music festivals and events. The company has been in the business for almost two decades. In that time, it has engendered goodwill and a strong sense of belonging among the consumer base. Moreover, it has been a major force in the marketing world.
Its primary target audience is people who like extreme sports. But the brand also invests in traditional mass media channels. For instance, it hosts various sporting events, such as the Formula One racing championships. Moreover, it focuses on delivering quality content, whether it’s a concert, a video game, or a sport event.
The company has collaborated with artists, such as Solange, for the “Red Bull Music Festival” in Los Angeles. At the same time, it’s also invested in the creative community by offering opportunities to young producers and marketers.
Red Bull has a strong social media presence, focusing on “wow”-worthy images. As a result, it has amassed over 6,000 videos on YouTube.
Unlike most other brands, Red Bull is able to engage its followers at a personal level. This allows the brand to create content that resonates with its consumers.
Red Bull’s tagline is “The energy drink for the rest of us.” But it’s not just a slogan; the company’s approach is based on authenticity.
Red Bull also aims to encourage its consumers to take risks. By bringing together a select group of artists for live performances, the company aims to inspire those in attendance to push their boundaries.
The popularity of music festivals has risen to a high point, and top brands are now sponsoring events. Sponsorships offer great exposure to audiences, and also allow brands to highlight their products and services.
Among the top brands are Anheuser-Busch, PepsiCo, Inc., Millercoors, LLC, and Red Bull/Brown-Forman Corp. Non-alcoholic brands are beginning to make inroads in the festival sponsorship market.
Food and beverage brands are the most common types of sponsors at music festivals. However, technology and media & publishing companies are also active. Often, these companies are involved in a variety of initiatives including sponsorship, celebrity partnerships, and on-site experiences.
A recent study found that 93% of the attendees of festivals were positively impacted by brands that sponsored the event. The study also revealed that 80% of attendees were more likely to purchase a product after their experience. Millennials are generally engaged with advertising, and many advertisers consider them to be lucrative.
As more and more festivals are popping up, brands will face stiff competition. With that in mind, it is important to choose the right festival to target. If the festival is based in a region where the brand has a presence, you may be able to secure a deal.
Music festivals are a popular attraction for millennials. These consumers are also engaged with social media, which makes them a valuable group for advertisers.
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